Café owners lookout; a new provider is opening up with its own customer base. WeWork continues to forge ahead and cater to the customer by offering additional services at street level The latest venue is a Café’, by no sense is this a new concept, but it is if you are in the temporary office space business. This fulfills two goals; first more services to its existing customer base. Second; a street level presence to attract new customers. Banking has also seen this in Café 360 by Capital One.
Bostinno.StreetWise.co is reporting a “Small scoop here: In the midst of a Boston expansion, WeWork has also taken street-level retail space in the Hub. The company plans to open a coffee shop at 745 Atlantic Ave., a few floors below its shared workspace in the same building…This sets up a potential barista duel for the hearts and minds of downtown Boston’s startup set. Cambridge Innovation Center, another shared workspace, is also developing a café project on the ground floor of its 60,000-square-foot Boston facility at 50 Milk Street. CIC’s founder and chief executive, Tim Rowe, demurred about a date for its opening.”
The full article details WeWork’s cafe project as well as how it fits in with its larger corporate strategy. You can read it on Bostinno.Streetwise.