0 GE Brands Boston HQ ‘Innovation Point’

GE's seaport HQ, Innovation point

Credit: Boston Business Journal

Where is Innovation Point? If you ask your Uber driver, I imagine you will get a confusing look back at you from the rear view mirror.  If you Google it, it is yet to be clearly defined in Maps other than showing part of the Northern end of the Seaport section of South Boston. Innovation Point is the name selected by GE for their new corporate headquarters in Boston.

Jeff Caywood a GE spokesperson, said the name is a reflection of both the neighborhood and company…The “innovation” piece is reflective of GE’s 125-year history, and the innovative products it has brought to the market — everything from lightbulbs to appliances to jet engines, he said. The “point,” meanwhile, reflects both the Fort Point neighborhood and the “acceleration point” of GE as it transforms into what it has dubbed a “digital industrial” company.

You can read the full article on the BBJ, here.

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