Wayfair has come to the market with creative radio and TV ads and changed the traditional office environment from cubes and offices into collaborative environment for its ever expanding workforce.
With names like “Nordic,” “Safari,” “Whimsy,” and “Cat Tree,” each room at Wayfair’s headquarters at 4 Copley Place is themed to remind employees of a motif or product the rapidly expanding company sells. While “Safari” might feature zebra-print rugs and exotic throw pillows, employees working in “Cat Tree” get to enjoy a slightly quirkier office vibe with avocado-colored wallpaper covered in playful cats.
“We have all these smaller spaces set up to look like actual living rooms using the furniture we actually sell,” said Jess Merrell, event marketer for Wayfair. “That way everything feels more comfortable to get things done. We don’t have to go to Starbucks to have a private conversation.”