0 Wayfair’s Chic Boston Office Space Reflects its Core Products

Wayfair HQ

Credit: Boston.com

Wayfair has come to the market with creative radio and TV ads and changed the traditional office environment from cubes and offices into collaborative environment for its ever expanding workforce.

From Boston.com:

With names like “Nordic,” “Safari,” “Whimsy,” and “Cat Tree,” each room at Wayfair’s headquarters at 4 Copley Place is themed to remind employees of a motif or product the rapidly expanding company sells. While “Safari” might feature zebra-print rugs and exotic throw pillows, employees working in “Cat Tree” get to enjoy a slightly quirkier office vibe with avocado-colored wallpaper covered in playful cats.

“We have all these smaller spaces set up to look like actual living rooms using the furniture we actually sell,” said Jess Merrell, event marketer for Wayfair. “That way everything feels more comfortable to get things done. We don’t have to go to Starbucks to have a private conversation.”

0 Kendall Square to Copley Move for Notable Cambridge Firms

4 Copley Place

Credit: Wayfair

The pilgrimage to Boston continues as Cambridge tightens; InsightSquared and Architectural Resources will soon call Back Bay home.

The BBJ notes, “Business analytics firm InsightSquared, which just last spring moved into expanded office spaces at 160 Second St., this September will move to a 45,000-square-foot office at 4 Copley Place. The office spans two floors and is almost triple the size of Insight Squared’s 16,000-square-foot Kendall Square location…The expansion is driven by InsightSquared’s growing customer count and revenue, a company representative said. The office will also accommodate the firm’s growing employee base, which has doubled to more than 150 in the past year.”

You can real the full Boston Business Journal report on its website, here.

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