Credit: Boston Business Journal
Ayr Muir, the founder and CEO of Clover wants to be in the middle if it all, choosing to put his office in the center of the flagship location at 160 Federal Street in the Financial District of Boston.
According to Bizjournals’ Boston publication, “it’s a move that likely has its roots in the transparency that Muir has been espousing since he opened the business in 2008 as a single food truck. The company’s employee handbook is posted online and mentions that ‘we’re going to ask you to learn (and help us learn) from EVERY SINGLE mistake you make. We love NEW MISTAKES, but we hate seeing the same mistakes again and again.’ Clover, which specializes in using data to track customer behavior and modify menu items, currently has nine locations in the Boston area.”
You can read more on Clover’s flagship location, here.
Clover is taking on more bricks and mortar with their recent lease signing of retail space at 160 Federal Street at the corner of Federal and High Street. The building has recently been acquired by Beacon Capital.
According to the BBJ, the “long-vacant retail space [is] located less than half a mile from Clover’s recently opened brick-and-mortar location at 27 School St. and its Dewey Square food truck spot…The ground-floor location at the corner of Federal and High streets spans 2,797 square feet has been vacant since American Express vacated the space in 2013. It’s currently being built out for Clover and will be ready for occupancy by spring or summer, said Dave Downing, director of leasing and development for GraffitoSP who handles retail leasing at 160 Federal St.”
The full Boston Business Journal article is available on the BBJ website.