0 Tech Startup Progresses Architectural Renderings

iphone app for architects and real estate developers

Credit: BBJ

What will it look like? That’s the question so many property owners and developers face when first envisioning a renovation, and  thanks to Terrence Masson of  Building Conversation, we will soon be able to get a much clearer idea.  The company will allow architects and others to visualized a proposed building within the context of its surroundings.

“It does that through the camera of an iPad or iPhone which acts as a “window,” on top of which architectural design proposals are overlaid. This technology is known as augmented reality, which offers users a live view of a real-world environment combined with elements that are computer-generated,” according to a Bizjournals.com posting.

“In effect, you get to see and walk around a full-scale hologram of the proposed architecture through the iPad,” said Building Conversation’s CEO Terrence Masson, who founded the company with George Thrush, the director of the School of Architecture at Northeastern University…Masson started working on the technology as part of a Capstone project at Northeastern about three years ago.

You can read the full article on BizJournals.