I ask this question as it seems to have become quite the commodity in today’s office market. I show space that is “cool creative office space” all the time. I see new tech startups trying to be cool or shabby chic in order to recruit the younger tech office tenant. There are only so many buildings in Boston that already have this look and feel, so I began to really research into what makes a space cool, creative and collaborative and I came across an invaluable article from INC.com.
What I found is that it’s beyond just bricks and mortar and other physical attributes of the space or building. Bottom line, companies do not want their dad’s office space, they want to create an atmosphere, an experience for their employees through design and company culture.