Does your office use beacons like Digitas to figure out your movement with the office?

From Digiday:

“DigitasLBi…has installed 120 beacons — devices that communicate with nearby smartphones via Bluetooth technology — in its Boston office in order to identify how and where its employees congregate. The goal is to learn how to improve office design and meeting scheduling.

‘the most immediate goal…was to use data collected from the beacons to establish a baseline for how the office’s 700 employees currently meet with one another.'”

Does this sound like a model for efficiency or will it yield a new mode of employee resentment?