Office space is no longer just a place to work, but rather a recruiting tool.  Prospective employees not only are evaluating their financial compensation, additionally they investigate the work environment.  The new office model encompasses much smaller footprint per employee while many more collaborative areas.

From Boston.com

The recent TripAdvisor and New Balance office unveilings in the greater Boston area have included variations on the same theme: these buildings are necessary to attract young talent.

With their spiffy, modern, amenity-filled new digs, these companies are competing with the likes of Google, Apple, and Amazon to get the top talent in the country and the world.